ABOUT VOEUX

ABOUTVOEUX

Where cooking becomes a ritual and every table tells a story.

CRAFTED TO LAST.

DESIGNED TO BELONG.

Voeux is a premium cookware brand dedicated to creating timeless kitchen pieces that combine performance, craftsmanship, and elegant design. Our collections bring together cast iron, copper, and grilling cookware designed to elevate both everyday cooking and special moments around the table. Each piece is developed with a focus on durability, thoughtfully selected materials, and refined aesthetics, allowing cookware to move naturally from the kitchen to the table.

At Voeux, we believe cookware should do more than simply perform. It should become part of the rituals of cooking, the warmth of shared meals, and the memories created around the table.

THE ART BEHIND THE TABLE

The Voeux family believes that eating is a pleasure, cooking is a joy, setting the table is an experience, and sharing a meal with loved ones is one of life’s greatest happinesses.

In today’s fast-paced world, many aspects of daily life move quickly, leaving little time to truly appreciate the moments that nourish us. Meals are often rushed, and the simple pleasure of enjoying what we eat can easily be overlooked. Yet we should remember that we are what we eat, and that caring for ourselves begins with the food we choose and the time we take to enjoy it.

Investing in ourselves starts with eating well, taking the time to set the table, and recognizing that we deserve the very best.

Voeux exists to celebrate these moments, transforming everyday meals into meaningful experiences and every table into a place where memories are shared and created.

Our Vision

To become a meaningful kitchenware brand worldwide by balancing heritage and innovation, and building a community around the values of craftsmanship, belonging, and culinary pleasure.

Our mission

To honor the timeless art of French cooking by crafting premium, heirloom-quality kitchenware that connects generations through shared rituals, meals, and stories.

THE STORY OF VOEUX

The story of the Voeux brand begins in the town of La Baule, located four hours from Paris, where Julien Martin was born and raised. Julien eagerly awaited the arrival of summer, not only for the dreamlike atmosphere of the town but also for the delicious meals prepared by his grandmother, Jeannette. His interest in gastronomy began during those childhood summers spent in her kitchen. Whenever Julien asked about the secret behind these remarkable flavors, his grandmother would simply smile and say it was a secret she would share when the time was right.

As the years passed, Julien grew up and eventually returned to the farmhouse in La Baule with his future wife to introduce her to Jeannette and her unforgettable cooking. Once again, Jeannette worked her magic in the kitchen, delighting the young couple with her dishes. After the meal, she approached them holding a black cast iron pot.

Placing it in their hands, she revealed the secret she had guarded for so long:
 “The secret to my meals is this pot. Now you can cook flavorful dishes together in your new life.”

Wherever life took them afterward, Julien Martin and his wife carried that cast iron pot with them, making it a constant presence in their kitchen. Inspired by these memories and the joy of shared meals, Julien Martin set out to share these versatile and flavorful cooking tools with food enthusiasts everywhere.

Together with Bertan Beyazıt Battal and Erçin Aras, who shared his passion for gastronomy and elegant dining experiences, he established a new brand. They named it Voeux, meaning “wish” and “desire,” inspired by the memorable meals and joyful moments shared around the table. In a short time, Voeux began producing cookware crafted from pure iron, alongside carefully crafted copper pieces and grills designed to bring the rich flavors of fire cooking into the kitchen.

And now, Voeux is ready to meet you.

In memory of Madame Jeannette Barbas, with love…

Voeux Family

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